Jaguar Finally Reveals Its Biggest Gamble: the Type 01
Posted by TechDigest
Jaguar’s Type 01 matters because it shows how a major consumer brand is using an electric vehicle and a controversial rebrand to reset its place in the market. After two years without selling a new vehicle, the launch also offers a clear test of how people respond when a familiar product maker takes a divisive new direction. What is your view of Jaguar’s rebrand and its new electric car?